CAPABILITIES

MEDIA RELATIONS

We pride ourselves on our strong media relationships. Our press outreach includes national and regional print, broadcast, and digital media, plus outreach to top producers, beauty experts, and podcasts.

  • Outreach to print, online, and broadcast media

  • Drafting of press releases and press kits

  • Beauty and industry awards submissions

  • Strategic pitching to podcasts and more

COMMUNICATIONS STRATEGY

We understand every brand has different goals, voices, and audiences. We immerse ourselves in your brand and develop comprehensive 360 degree plans and strategies that reach consumers through press, influencers, retailers and more.

  • Assist with brand image and positioning

  • Campaign development

  • Thought leadership

  • Creation of brand assets including bios, talking points and more

EVENTS & CREATIVE MAILINGS

From ideation to execution, our small but mighty team hosts press and influencer events with ease (just ask our clients!) We also offer creative, tactical mailing services for press, influencers, and KOLs.

  • In-person brand and product launch events

  • Desksides and virtual events

  • Retailer support

  • Sponsorship opportunities including NYFW, red carpet opportunities, and more

INFLUENCER RELATIONS

Our influencer services range from organic influencer seeding to execution of paid partnerships, which includes identifying, negotiating and managing influencer programs.

  • Influencer events

  • Affiliate programs

  • Organic influencer gifting

  • Negotiation and management of influencer programs

BRAND PARTNERSHIPS & KOL SUPPORT

Our relationships go beyond the media. With years of working on dermatological and professional beauty brands under our belt, we have cultivated relationships with top KOLs, including dermatologists, makeup artists, and hairstylists that we can seed to and align with for brand partnerships. We also identify and oversee partnerships with like minded businesses to further amplify your brand with your target audience.

  • Cross-brand partnerships

  • Red carpet sponsorships and celebrity gifting

  • Expert seeding and relations

  • Social media giveaways